The “360° Lifestyle” brand is a unique concept for presentations, information and the sale of goods. With an integrated marketing concept, this supra-regional marketplace has become an important economic factor in the region. This forward-looking concept is expressed architecturally through a modern, innovative and expressive, futuristic building, taking the location and tradition into consideration. This highly distinctive building is visible from far and wide. Its curved shape arches out of the landscape. The form and materials reflect a high degree of technical innovative power.